Nexora: Next-Generation IFE AI Assistant

Passengers begin their personalized journey with Nexora by entering their Passenger Name Record (PNR) into the seat-back screen. This step connects the user to a secure backend that retrieves relevant passenger data in real-time, including preferences, service entitlements, and tailored recommendations. With this integration, every interaction on the IFE platform is aligned to individual profiles, offering a custom-curated experience that reflects personal interests and needs. If an incorrect PNR is entered, the system provides gentle feedback with an opportunity to re-enter the correct information, ensuring a smooth and frustration-free start to the user’s journey.

This functionality marks a significant shift from generic IFE systems to a model where content, notifications, and services are presented based on actual passenger data. It also lays the foundation for deeper personalization across other modules like entertainment, shopping, or messaging, allowing passengers to feel recognized and valued throughout their time onboard.

In a multicultural and bilingual context like Canada, Nexora ensures that passengers can enjoy a fully immersive IFE experience in their language of choice. The platform is equipped with seamless toggling between English and French, offering complete translation coverage across menus, buttons, error messages, notifications, and support content. This bilingual support is activated during onboarding and persists across all screens and modules without requiring the user to make repeated adjustments.

Beyond mere translation, Nexora’s multilingual engine considers tone, phrasing, and cultural relevance to ensure clarity and comfort for all users. This thoughtful approach promotes accessibility, inclusivity, and consistency—especially important in flights with diverse passenger demographics. Airlines also benefit by reducing confusion, support calls, and negative feedback due to language limitations.

Nexora’s built-in AI-powered chatbot functions as an ever-available assistant for passengers throughout the flight. Integrated with both the seat-back system and the airline’s mobile app, the chatbot answers frequently asked questions related to flight details, baggage policies, in-flight purchases, and destination information. Its natural, conversational tone makes passengers feel like they're talking to a knowledgeable travel companion—not navigating a clunky help system.

The chatbot also employs prompt suggestions to make user input easier and faster, predicting needs based on context and behavior. As a result, passengers spend less time searching for information and more time enjoying the flight. It reduces the service burden on cabin crew while simultaneously increasing engagement, satisfaction, and brand loyalty for the airline.

Entertainment isn’t one-size-fits-all. Nexora’s dynamic recommendation system offers personalized suggestions across key domains such as streaming (e.g., Netflix), gaming, e-learning (e.g., Duolingo), and e-commerce (e.g., Amazon). Powered by behavior-based modeling and preference data, the system continuously updates recommendations based on what passengers view, accept, or skip—ensuring relevance and freshness throughout the flight.

Apps that were previously declined or used are intelligently filtered out unless new content becomes available, and suggestions load in under five seconds even under typical in-flight connectivity conditions. This combination of responsiveness and personalization helps passengers discover meaningful, enjoyable content quickly and effortlessly.

Nexora isn’t just another IFE system—it’s a transformative leap forward in digital inflight interaction. As a smart, responsive AI assistant, Nexora provides a unified platform that handles personalization, accessibility, real-time communication, and intelligent recommendations with precision and empathy. Unlike fragmented legacy systems, Nexora is built from the ground up to serve today’s digitally connected, experience-focused travelers.

Currently under development, Nexora reflects InovativAi’s long-term vision for a smarter, more adaptive aviation ecosystem. It provides airlines with a future-ready solution to modernize operations, reduce service friction, and offer a more meaningful travel experience. By improving communication between crew and passengers, supporting diverse languages and needs, and adapting content in real time, Nexora positions itself as a key player in the evolution of in-flight technology—bridging the gap between utility, personalization, and innovation in the skies.